Three weeks into release, the new Transformers has fallen to 16 million, perpetuating the notion that blockbusters may still come, but their longevity at the box office depends on...what? Characters? Wit? Special effects? Well, at this stage, the latter we've seen what CGI can do for the better part of a decade. As John Badham said in our interview, we can do things now we couldn't even conceive of a decade ago. Now it's back to story, or money, or the international markets, where brands can transfer and find legs at the b.o. After all, it's just entertainment. But story connects with audiences. This we note with Guardians of the Galaxy on the horizon, which looks like it has more special effects than three of this year's blockbusters combined. They try for wit in the trailer, and almost get there. I'm still not sure if that offering will find longevity outside of the wacky
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