Having just seen Planes: Fire & Rescue, the key underneath all animation is the writing. The characters in this film and what they say are instantly forgettable. I thought back to what the Executive Producer of this movie has done as a director, and he's been involved in the writing on the story level in all four vastly superior animated films I list. It boils down to story, or agendas, or heck, I started trying to think of witticisms during the movie and couldn't think of any. You know that zone between the performers and the audience? There has to be something there. Visuals are nice, but in this day and age of animation, there has to be more writing, more discussion around the conference tables at Disney. This was made by Disney Animation Studios, and I'm not sure of the relationship with Disney as a company, but a takeover of some sort by writers may be in order.