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Where Distribution Kicks In

3/16/2016

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As in, that post-Oscar aura hangs in the air albeit briefly and people rush to the theater to see what won and why. Hopefully they see Spotlight, the little movie that could last year. It's also increasingly a slight lull in spring between the awards and the big summer blockbusters, which now open in March. Batman Vs. Superman opens a week from Friday, at the end of spring break for some, right before Easter. It'll do great, but what about all the shows streaming and instantly available that popped up the last two weeks? Ah, feature film producers might say, people want to get out of the house come spring time. Maybe. It depends on the content, and action films, since about '96, are still year-round. After all, in light of whatever, many went to see Deadpool.
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