Many watch the Super Bowl for the ads. That's partly why I tune in, and the last three years have been amazed how much the networks end up promoting their own TV shows because they didn't sell the ad space. Secondly, you notice who shells out a reported $5 million a minute: Hyundai, Audi, Coca-cola, Pepsi, and a few blockbusters coming out this summer. These are mini-stories meant to entice our appetite, but I don't know how many are waiting with baited breath for the new Teenage Mutant Ninja Turtles movie or the sequel to Independence Day (I cannot completely remember original's ending). Then there was the cross-promotion, I think, where Jeff Goldblum played a piano while being raised up the side of a building. The ad for Apartments.com was fairly entertaining with a few camera angles, but there wasn't a story. Is it just me, or were many forgettable this year? Ah, but that may sound harsh because it's hard. Then again, for that kind of money, let's dig a little deeper in our creativity and not just in our pockets.